Ora Dairy
Sector
Animal Health - Farming
Challenge
Develop a wearable ear tag for cattle that communicates with the Chordata Biochip while continuously monitoring the animal’s behavioral data. This solution enables farmers, farmhands, veterinarians, and nutritionists to track herd biomarkers and behavioral activity in real time.
My Role
Head of Design
Purpose
Chordata collaborated with Alltech, farmers, veterinarians, and researchers to develop a wearable ear tag that allows farmers to monitor herd health, take appropriate action, and record their interventions. Designed to support effective collaboration among farming teams, the ear tag provides real-time data to inform the best decisions for both animal welfare and farm operations. It communicates with the Chordata biochip to collect behavioral data, offering a comprehensive analysis of herd health and well-being. The wearable was developed alongside the Health Sync app to ensure seamless integration and usability.
Challenge & Opportunity
Discover
Research conducted with Alltech, farmers, and veterinarians revealed a shared commitment to close collaboration for improving herd health and milk production, as well as a growing interest in adopting functional wearable technology within their herds.
Connect
Research conducted with Alltech, farmers, and veterinarians revealed a shared desire to collaborate closely to achieve optimal outcomes for herd health and milk production, along with a growing interest in implementing functional wearable technology within their herds.
Solve
Chordata Dairy helps farming teams gain valuable health insights at both the individual cow and herd group levels. The ear tag communicates with the biochip, which collects biomarker data and monitors each cow’s behavioral patterns. If an issue arises, the Ora Dairy app promptly alerts the farming team.
User
Farmer
Young generational farmers and farmhands are managing and expanding their operations using modern, technology-driven methods.
Aware
Farmers are knowledgeable about herd health and actively engage in managing their animals’ well-being through the use of technology.
Tech-Savvy
These users have grown up with the internet and mobile devices, making them confident and adaptable when using new technologies.
Development
Prototypes
User Testing
Testing
Farmers participated in the initial user testing of the ear tag, providing feedback on fit, functionality, and suggested improvements. Their insights guided product refinements, with several rounds of testing carried out throughout development.
Ora Dairy
How it works
Ora Pet
Ora App
